In only three short months of having SQUARE2Capital (SQUARE2) as a client, The PR Company began to brand the newly formed company from top to bottom.
A spin-off of an established brand (never going back to "square one"!), The PR Company defined and built the foundational elements for SQUARE2 while working closely with the company's two principals to bring forth their collective vision to reality. While the challenge of creating a new branding yet maintaining the credibility and expertise that the company principals held prior to the relaunch, we worked with ease to integrate while create separation with SQUARE2's prior partnership.
The PR Company comprehensively constructed the basics of what any company needs to start up, from top to bottom, factoring in: brand colors, a logo, a website, content, headshots of all key employees, business cards, email signatures, launch video / email and more.
The PR Company put tenacious efforts into growing SQUARE2's awareness and in turn, deal flow through the commercial real estate and office investment industries. By nominating SQUARE2's office asset, Las Olas Square, for the Urban Land Institute's 2020 Vision Awards for Project of the Year, they have received notoriety as being named a finalist (the only office building to be a finalist in the last three years).
The team continues to work with SQUARE2 to update social media platforms and continue with the brand's established progression, resulting in success today and in the future.