I still remember the adrenaline rush after securing my first article for a client in the Miami Herald. I was hooked by the power of the media. Nearly two decades and thousands of press articles later, I’m still hooked on public relations and live for the moments when I get to celebrate wins with my clients. 

 

An avid reader and writer, I was drawn to the power of a story early in life and was inspired by my own mother who built her business from the ground up. But it wasn’t until I put my advertising degree to use that I discovered the world of public relations. The media is a powerful tool and when used effectively it can create the type of reputation that turns businesses into household names. 

 

Roughly a decade after Jerry Maguire was released, I wrote my own “memo.” While reading a magazine, I came across a profile of a CEO that outlined my ideal working environment and clients, plus non-profits / charities were a priority. Immediately I outlined in a harried fashion how I, too, wanted to do more with Public Relations than what that traditionally meant. For the next nine years, I was his Jerry Maguire’s (Tom Cruise) Dorothy Boyd (Renee Zellweger).

 

Fast-forward nearly a decade, and “Dorothy” had her own crisis of conscience.

 

Driven by the desire to make a bigger impact and put people at the heart of business, I found myself dissatisfied with agency culture that prioritizes high-dollar campaigns over exceptional service. I couldn’t accept looking at a list of phone calls only partially returned or driving home each day with a gnawing feeling that not enough was accomplished. I wanted to go above and beyond for clients instead of just meeting their expectations. 

 

When I launched The PR Company in 2017, it was part of a desire to break the status quo of agency model that sees clients as numbers. I wanted to step out and be bold just like you.